We are very excited to welcome Jrue Holiday to the SAINT NEW YORK family. Fresh off of his 2020 NBA Championship, followed up by an Olympic gold medal, Jrue joins the brand as a partner, offering his clear vision, giving spirit and incredible track-record of success. With the shared goal of helping others to be their best selves, Jrue and SNY have joined forces to tell inspiring stories, engage community and make incredible products.
How did you find out about us?
Jrue: I think it was just after you launched the deodorant. I tried it and was really impressed. It worked, the formula was good for me and it looked really cool. Once I started to check out the brand, I was into the image and messages that you are putting out there.
And we really do have a shared vision for what we can do together. What is your take on that?
Jrue: The brand is about bringing people together and giving them confidence. It is about community and allowing people to be who they want to be. It is not a typical macho story about products for guys. All of this really resonated with me. With all the philanthropy I have been doing, whether raising money for hurricane victims or supporting folks through our JLH Fund, I am completely focused on raising people up.
Let’s tell the people when they will start to see this partnership come to life.
Jrue: We just shot a campaign. Some of the shots are on this page and the rest will roll out this fall. We did a bunch of shots and some really great videos. The videos are super simple with me talking about things that are important to both me and SAINT NEW YORK - ideas like “giving back” and “vulnerability”. These are not typical brand discussions and we are interested to see how people respond to them. Again, it is about community and raising people up.
And we have a first product we collaborated on coming out. I worked with the SNY team to create a limited edition candle. I love the scent and am excited to have them with me during the season. A portion of the sales will go to support the foundation. It is a great way to wrap up the year.